UK’s Blue Light Card sees Martin Kvist as new Finance Chief

Blue Light Card partners with over 15,000 corporations to be able to offer discounts to its members. 

Members include frontline employees such as NHS members, emergency service workers, various military branches and mountain rescue. 

Martin leaves his post at TooGoodToGo, which focuses on resolving food waste by partnering with local business. 

Speaking to Finance Chief exclusively, Martin Kvist, new CFO at Blue Light Card, says: “Blue Light Card has significant ambition for its next phase of growth, and I’m looking forward to driving finance as a strategic partner in that ambition, from where we invest to how we scale and continue delivering value for our members and partners.

“I’ve seen first-hand what it takes to scale a purpose-led business both in the UK and internationally, and I’m excited to bring that experience to Blue Light Card and the Executive Team as we pursue the opportunities ahead of us.”

The growth roadmap for Blue Light Card

Blue Light Card is expanding to its next stage of growth with the appointment. Already live in Australia, the company has helped members in the UK save £560m (US$754.36m) in the last 12 months. 

It currently serves over six million members in the UK. 

Alidad Moghaddam, CEO of Blue Light Card, notes: “Martin brings exactly the combination of experience we need for our next stage of growth. He has helped scale an international, purpose-led business to profitability and understands how strong financial foundations can enable ambitious, sustainable growth.

“Blue Light Card has built a strong, purpose-powered business serving more than six million members. Our model is designed so that commercial success and delivering meaningful value for our members go hand in hand.

“As we continue to grow, our focus is on building on those strong foundations – investing in our platform and proposition, creating even greater value for verified members and partners, and continuing to prove that a business built on genuine purpose can also deliver sustainable commercial growth.

“Martin will play an important role in helping us deliver that next chapter.”

Martin replaces outgoing Vicky Norrish, who departs after an almost-six year tenure. 

Blue Light Card partners:

Selfridges: A major UK retail house which acts as a marketplace for other large brands, Selfridges is led by Group CEO André Maeder, who was appointed as CEO in 2024. Selfridges is based in central London, on Oxford Street. Selfridges was founded in 1909 by American entrepreneur Harry Gordon Selfridge. 

Dyson: International technology company best known for hoovers and hairdryers Dyson was founded in 1993 by CEO James Dyson. Its headquarters are based in Singapore.

Pizza Hut: Established in 1958, Pizza Hut has expanded to become a leading global pizza restaurant chain, celebrated for its iconic red roof and dedication to quality. Operating across more than 100 countries, Pizza Hut currently does not have a CEO after Aaron Powell stepped down in early September. It is headquartered in Texas, US. 

Uber Eats: Uber Eats, the food delivery branch of mobility giant Uber, is under the executive leadership of Group CEO Dara Khosrowshahi who was appointed in 2017. Uber Eats was founded in 2014, and its headquarters are also folded into Uber’s global HQ in California, US. 

Nike: Footwear mogul and sportswear leader Nike was founded in 1964. It is led by CEO Elliott Hill, who was appointed in 2024. The company is headquartered in Oregon, US, in its Philip H. Knight campus which spans 162 hectares and includes more than 75 buildings. 

SharkNinja: Under CoRefounder and CEO Mark Barrocas, SharkNinja is a leading electronics brand which brought in US$6.4bn in annual revenue at the end of 2025. The company was founded in 1997 by Mark Rosenzweig in Canada. SharkNinja HQ is currently based in Massachusetts, US. 

Ikea: IKEA, founded in 1943, has established itself as the world's leading home furnishings retailer. With headquarters in Delft, Netherlands, and a workforce of 219,000, IKEA operates with a mission to make well-designed, functional home furnishings available to as many people as possible, at prices so low that as many people as possible can afford them. CEO Jakub Jankowski leads Inter IKEA group.