How HiBob Supports Fresha’s High-Performance Growth
Scaling is impossible for any business without exceptional talent and strategic infrastructure. That’s certainly true of global beauty and wellness brand Fresha, which has transformed its approach to people, culture and talent in order to support rapid global growth in recent years.
HiBob, the AI-powered, automated HR, payroll and finance platform has played a critical role in supporting this growth. While Fresha’s renewed approach to its people has driven performance and established talent as a core strategic advantage, the pace of change also revealed fragmentation, lack of leadership visibility over processes and an over-reliance on manual processes.
“We support companies that are at inflexion points when it comes to growth,” says HiBob’s Senior Account Manager Edward Tyers. “When a company like Fresha is scaling at pace, it can introduce structural complexity with core pressure points around fragmentation, risk exposure, operational inefficiencies and disconnected performance and processes.”
“Scaling itself isn’t the issue,” says Edward. “It’s scaling without unified infrastructure, which is what HiBob offers. We aren’t just an HR platform, but the operational backbone that helps the likes of Fresha enter new markets, grow rapidly, standardise their people and talent processes and enable expansion across geographies.”
